Welcome to Speaking Is Selling – 51 Tips Your Mother Taught You
Bonus Video for Tip#1 – Don’t Sugarcoat It

This series of videos will provide additional insight into the ideas and techniques discussed the book Speaking is Selling: 51 Tips Your Mother Taught You.


Video Transcript:

You knew it was bad.

Your mother knew it was bad.

Out of your mouth came some flowery explanation for whatever you did.

Eventually, your mother gives you that look that mothers give and says, “Don’t sugarcoat it.”

I don’t know why, but people seem to think that there’s value in providing flowery feedback saying, “Oh, it was really good.” Telling people they did a wonderful job even though you know they really didn’t.

Well, my approach to coaching and my approach to this book is I’m not going to sugarcoat anything. I’m going to tell it to you as it is.

Now, in terms of this short little video, here’s why this tip is so important. When you are presenting or watching people present, it’s very, very important you provide or receive clear feedback and we’re going to talk about it more later on.

In terms of “Don’t sugarcoat it,” the power tip in this section says, “The best guidance you will receive will come from those who will give it to you straight.”

You need the honesty. This also applies when you’re coaching yourself.

As you’re working through “Speaking Is Selling: 51 Tips Your Mother Taught You,” take a critical look at how you’re presenting. Evaluate every word you’re saying, how you’re saying it, your facial expressions.

Record yourself and there’s multiple sections where we’re going to talk about practice later on.

But only by taking a look from that critical, harsh, un-sugarcoated perspective will you have the opportunity to improve.

Now, when you’re evaluating someone else’s presentation, tell them the truth. Be nice about it but always tell them the truth. Don’t sugarcoat it.

It’s the first tip, tip number 1 of the 51. Have fun. I’ll see you next week