When you want to be a more effective communicator, it is important to avoid negatives.

Do you want the people you talk to thinking about what you want them to do, or what you don’t want them to do?


Video Transcript:

Don’t think about chocolate ice-cream. Did you just think about chocolate ice-cream? Sure you did, because if I say don’t think about chocolate ice-cream, well, you have to think about chocolate ice-cream in order not to think about it. You’ve probably heard: don’t think about a pink elephant. Well you’ve got to imagine a pink elephant.

This is important when you are presenting and trying to motivate people to take a certain action or make a certain decision. If you tell them about all the things you don’t want them to do, and you talk about all the things you don’t want them to say, and you talk about all the directions you don’t want them to go, you’ve just got them thinking about all the things you don’t want them to do. It’s more effective if you avoid all of those negatives and simply talk about what you want them to do. I want you to go this direction. This direction will be the most effective.

This approach will achieve the greatest results.

When you take that positive approach in all of your communications now you have the listener focused on what you want them to do as opposed to what you don’t want them to do. Try this technique.

Focus all your discussions on what you want them to do. You will be amazed at the results that you achieve.

Good luck.

Stay positive.