Switch the Pitch - Stories Sell

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The Secrets to Communicating with Clarity

From the sales floor to the boardroom, your ability to deliver a message with clarity will have a dramatic impact on your success. When it comes to your spoken communications, planning and preparation allows you to deliver your message more effectively, increasing the likelihood others will respond as desired. As you consider your approach to [...]


I can't say it enough: Record, Review, Revise. These are the most important steps you must take to dramatically improve your speaking sills. By remembering these three words, and by implementing this process again and again, you will soon discover the rewards of a profitable and powerful presentation. Video Transcript: Record, review, revise. Record, review, [...]

Imagine – Communication Skills Power Word

Imagine is an important Communication Skills Power Word because it connects to both the intellect and the emotions of the people you are speaking with. When you get your audience to imagine a future situation, they rapidly open up to HOW to make something happen. Video Transcript: Words are incredibly powerful. Do you know the [...]

Overcoming Speaker Anxiety

Why do people fear speaking more than they fear death? Could it simply be that Speaker Anxiety is caused by insufficient preparation? By following a defined process for preparing for any presentation, speaker anxiety can be reduced and success increased. Video Transcript: You have probably read the surveys and the reports and the stories on [...]

When the Medium is the Message

Most of the time, the skills it takes to do the job are very different from the skills it takes to get the job. That’s why the job search is harrowing for so many professionals. “I’m an accountant, for goodness sake – and now I’m expected to sell myself.” For many candidates, the process feels [...]

The Power of Feel vs Think

Feel vs Think. Which one is more powerful and effective when you are trying to sell something or convince another person to take action? Too often, you try to get the other person to "Think" about the benefits. What if they start to "Feel" the benefits? Video Transcript: It's time for some more power words. [...]

Your Left is Their Right – Presentation Skills

Did you know that your gestures can cause irreversible confusion with the people you are speaking to? As you develop your presentation skills, remember that your gestures must make sense to the other person. Video Transcript: Your left is their right. It's really important to remember when you are speaking with other people and especially [...]

Improve Success by Opening Their Why

When you struggle to get people to take action, it may come down to opening their Why. People want, and need to understand WHY they want something, or WHY they should do something before they will take action. Video Transcript: When you open up their "Why", they open up to your "How". Let me break [...]

3 Reasons Stories Sell

You may have heard that “Stories Sell”. Most people don’t understand why stories are an effective tool when speaking and selling, so they fail to capitalize on the power that exists on the tip of their tongue. There are three reasons stories are important when presenting and selling: Stories give facts and data context Stories [...]

Are you prepared? – Presentation Skills

Regardless of how good your presentation skills are you need to prepare. When you need to present, how long do you prepare?  Most people mistakenly believe that if you are making a short presentation, it doesn't take long, but when it's a long presentation it takes a long time to prepare. In reality it is [...]