Switch the Pitch - Stories Sell

WCIC-05 Crafting a Powerful 90 Second Story

WCIC-05 Crafting a Powerful 90 Second Story

$24.95

Crafting a Powerful 90 Second Story

CIC CE Clock Hours: 1 — CMP-IS Domain I: Marketing

The more effective way to market and promote events (or products and services) is through the use of a powerful story. In this session you will learn the basic techniques to craft a strategic, intentional, and clear story for your target audience.

Learning Objectives:

  • Understand the 3 Reasons Stories Sell
  • How to select valuable stories to use
  • The elements of a Powerful Story
  • How to use “Less Words=More Message” and “Tell the Story NOT the Backstory” to create engaging stories

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SKU: WCIC-05 Category:

Product Description

Crafting a Powerful 90 Second Story

CIC CE Clock Hours: 1 — CMP-IS Domain I: Marketing

The more effective way to market and promote events (or products and services) is through the use of a powerful story. In this session you will learn the basic techniques to craft a strategic, intentional, and clear story for your target audience.

Learning Objectives:

  • Understand the 3 Reasons Stories Sell
  • How to select valuable stories to use
  • The elements of a Powerful Story
  • How to use “Less Words=More Message” and “Tell the Story NOT the Backstory” to create engaging stories

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