Crafting a Powerful 90 Second Story
CIC CE Clock Hours: 1 — CMP-IS Domain I: Marketing
The more effective way to market and promote events (or products and services) is through the use of a powerful story. In this session you will learn the basic techniques to craft a strategic, intentional, and clear story for your target audience.
- Understand the 3 Reasons Stories Sell
- How to select valuable stories to use
- The elements of a Powerful Story
- How to use “Less Words=More Message” and “Tell the Story NOT the Backstory” to create engaging stories